Hitachi Unveils New Range of Environmentally Friendly Home Appliances

15/05/2012

Products That Are Designed For a Healthier Lifestyle and a Greener World

 

 

KUALA LUMPUR, 6 April 2012 – Hitachi Sales (Malaysia) Sdn Berhad today introduced a new range of environmentally friendly home appliances at its annual event launch themed Eco. Midori. Hitachi showcased the new line of home appliances ranging from refrigerators, washing machines, air conditioners, microwave ovens, rice cooker, air purifiers and vacuum cleaners.   

 

“Hitachi has always maintained a customer oriented philosophy.  In line with the Eco. Midori concept, we are most pleased to introduce Hitachi’s new line of high quality products that are designed to be environmentally friendly. With this new line of products, we aim to achieve a double-digit revenue growth of 15% for 2012 with RM180 million turnover,” said Masahiro Sakata, Managing Director, Hitachi Sales (Malaysia) Sdn Berhad.

 

“We hope that our products will enrich our customers' quality of life as well as promote the sustainability of society for the next generation. We believe healthy living is the key to a sustainable lifestyle. With the introduction of Hitachi’s new environmentally friendly home appliances, we hope that every individual and every nation will inherit a greener world for a better tomorrow in line with our slogan ‘Creating a better future tomorrow together,” Sakata added.

 

Energy Conserving Inverter and Dual Fan Cooling Refrigerator Series

Among the line-up of products launched today was the stylish and intelligent R-W750FPMX Refrigerator of the Big French Series Refrigerator range. The R-W750FPMX is a New Wave Line Design that comes equipped with the energy conserving inverter technology and Dual Fan Cooling feature which is not only an energy saving model but also provides more powerful and efficient cooling with its individually dedicated fans for the refrigerator and freezer.

 

Other new features of the R-W750FPMX are the Eco Thermo Sensor and Electronic Control feature.  The Eco Thermo Sensor detects temperature changes inside the refrigerator and the microcomputer provides optimum cooling for efficient operation at all times. In addition, the Electronic Control feature optimum operation allows the reduction of wasted energy consumption, hence, providing consumers a world class energy saving model and ultimately reducing electricity usage.

 

To enhance consumer’s quality of life the R-W750FPMX also comes with the Real Nanotechnology Purification System that provides a powerful antibacterial, anti-mold and deodorizing effect.

 

Consumers can also opt for the made in Japan models, the R-B6800M and R-B6200M B series range of the refrigerator products. The B series models are designed in a new sleek Crystal Black design with a crystal door and touch panel. Besides the new look and bigger capacity, the B series is also equipped with energy saving technology in the form of the Frost Recycling Cooling feature that helps to cool efficiently. Another new feature for the B series refrigerators is the Vacuum Compartment that adjusts the temperature according to stored volume and together with the Eco Intelligent Control feature it ensures greater efficiency in chilling and better food storage.

 

Big Drum 510 Series – Front Load Washing Machine

Enjoy peace, harmony and the beautiful sound of silence with the Hitachi Big Drum 510 series equipped with the Advanced Direct Drive Inverter technology that does the job quietly. With the Big Drum 510 feature as well as the Antibacterial Shower Lifter feature, the BD-W80MV ensures that your clothes are thoroughly washed. The new BD-W80MV front load washing machine has a 3D Vibration Sensor, Load Sensor and Revolution Sensor that work together to detect the fabric type and wash load and then control the drum rotation speed to give you the best washing effect. 

 

Stainless Clean Technology and All DC Inverter Air-Conditioner

In line with the Eco. Midori concept, Hitachi continuously strives to promote a healthier lifestyle and adopted an original approach to cleanliness with the RAS-SX10CB Air-Conditioner, a Hitachi owned Stainless Clean technology. Part of the Premium Luxury Design models, the RAS-SX10CB is equipped with the breakthrough Triple Air Purification System that utilises the antibacterial stainless steel for the air duct, air conditioner louvres and pre-filter.

 

The Stainless Steel material used is proven to sterilize the air by 99.99%, keeping the air clean from intake to outlet and preventing dust accumulation to ensure clean and hygienic air. Besides that, it is also fitted with the cutting-edge Nano Titanium Wasabi Air Purification technology that uses a wasabi-modified Nano Titanium catalyst to provide a powerful antibacterial, anti-mold, anti-allergen and deodorizing effect.

 

Although the RAS-SX10CB has the highest cooling capacity in its class of 10,585BTU/h, it is also big on energy savings with the DC Pam Inverter System that provides energy saving up to 50%.

 

High Power Cyclone Vacuum Cleaner

Clean your house efficiently and more comfortably with Hitachi’s High Power Cyclone (2300W Motor) CV-SU23V Vacuum Cleaner. Hitachi’s Original Multi Angle Head helps you reach dust between furniture and in narrow spaces for smooth and easy cleaning. It also comes with an Infrared Remote Control that allows you to easily switch among HIGH/MEDIUM/LOW power settings when cleaning. The CV-SU23V Vacuum Cleaner also has the Nano Titanium Deodorizing Filter that helps with deodorization and bacteria elimination. 

 

Healthy Cooking with Superheated Steam Microwave Oven

Hitachi also launched two new made in Japan models in the microwave oven product series, namely the MRO-AV200E and the MRO-AV100E, targeted at consumers who are looking for a microwave oven that optimizes their cooking process according to the different types of food. 

 

The Auto Menu function employs a combination of five heating methods to help consumers prepare delicious and healthy meals. Consumers can now reheat two dishes at the same time with the Triple Weight Sensor feature, a Hitachi owned technology which weights food and optimum temperature as well as cooking time are set automatically.

 

The MRO-AV200E and the MRO-AV100E also use the Superheated Steam Mechanism that help significant calorie reduction for healthier meals as compares with typical pan cooking.

 

Deodorizing Air Purifier

Hitachi also unveiled a series of remote controlled made in Japan air purifier products, the EP-A7000, EP-A6000, EP-A5000, EP-A3000 that delivers exceptional deodorizing and air purifying performance.  These models come with Hitachi’s unique ProActive Filtration System that captures a wide range of odours and volatile organic compounds (VOCs) in the air and it covers a room size of 25m² to 50m². In addition to that, it also features the Allergen-Free HEPA Filter that purifies the air by suppressing the activities of airborne viruses and bacteria.

 

Fuzzy Control Technology Digital Rice Cooker

The high powered 1000 watts RZ-DMA18Y Rice Cooker brings the art of rice cooking to the next level with its Fuzzy Control Technology that allows for even and thorough heat distribution that cooks each grain of rice evenly for softer and more delicious rice. Whip up a variety of steaming cuisines with the aluminium tray and try your hand at cooking sticky rice with the new aluminium steam basket.

 

Products Availability

These products will be available at major electrical chains and electrical shops throughout Malaysia from April 2012 onwards. For more information on the products, do check out www.hitachiconsumer.com.my or you may access the Hitachi Malaysia app via your iPad App Store from 23 April 2012 onwards.

 

 

 

 

About Hitachi Sales (Malaysia) Sdn. Bhd. (HSM)

Hitachi Sales (Malaysia) Sdn. Bhd. (HSM), which is the marketing arm of Hitachi consumer electronic products such as audio and video equipment and home appliances, has been established since 1972. From the humble beginning of one sales office in Petaling Jaya, Selangor., the company has now set up four main service centre in Penang, Ipoh, Kuantan, Johor and appointed agent in Sabah, Sarawak and Labuan , while having a numerous service points all over the country. Initially, without any local based factory, HSM could only market products made mainly in Japan. However, with the establishment of Hitachi Air-conditioner Products (Malaysia) Sdn. Bhd. and Hitachi Electronics Products (Malaysia) Sdn. Bhd. in Bangi, Selangor in 1989, HSM is now able to provide more "MADE IN MALAYSIA" quality products to our valued customers. Since its establishment, HSM has been a "Customer Oriented" company, and the same philosophy will be carried on to ensure "Customer Satisfaction"

 

For more information please visit http://hitachiconsumer.com.my

 

Hitachi Sales (Malaysia) Sdn. Bhd

Karen Lee

Hitachi Sales (M) Sdn Berhad

Tel: +603 8911 2676

Fax: +603 8926 3013

Email: yingching.lee.cw@hitachi.com 

 

Priority Communications Sdn Bhd

Livan Bai / Priscilla Chew

Tel: +603 7954 5336

Fax: +603 7955 3425

Email: livan@priority.net.my / priscilla@priority.net.my

EcoRAYA Count & Win Contest - Winners Announcement

25/11/2011

Contest period : July 2011 - September 2011

 

 

Congratulations! We are pleased to announce the winners and their prizes:

Grand Prizes	RM20,000 Hitachi green products
1st Prize	Hitachi Side-by-Side Refrigerator
2nd Prize	Hitachi Big French Refrigerator
3rd Prize	Hitachi 16kg Washer
Consolation Prize	Hitachi Espresso Maker

 

GRAND PRIZE WINNERS - RM20,000 HITACHI GREEN PRODUCTS

Prize Category	Contestant's Name	Dealer Name	Region/State
Grand Prize 1	Song Hong Nee	Three Star Air-Conditioner Trading	Melaka
Grand Prize 2	Anuar Bin Jantan	Heelectrical Sales & Services Sdn. Bhd.	Melaka

 

1ST PRIZE WINNERS - HITACHI SIDE-BY-SIDE REFRIGERATOR

Prize Category	Contestant's Name	Dealer Name	Region/State
1st Prize 1	Mohd Rasid Bin Mohd Nor	B H Hin Sdn. Bhd.	Kelantan
1st Prize 2	Lee Chin Teong	Soon Huat Hin Electrical Sdn Bhd	Selangor
1st Prize 3	Wong Mei Cheau	Tan Boon Ming Sdn Bhd	Kuala Lumpur

 

2ND PRIZE WINNERS - HITACHI BIG FRENCH REFRIGERATOR

Prize Category	Contestant's Name	Dealer Name	Region/State
2nd Prize 1	Wang Huei Chin	SenHeng Electric (KL) Sdn. Bhd.	Penang
2nd Prize 2	Mariaty Binti Ahmad	Merlin Radio Company	Perak
2nd Prize 3	Tan Siau Hui	Merlin Radio Company	Perak
2nd Prize 4	Chan Weng Loong	Kuang Huat Gas & Electrical Trading	Perak

 

3RD PRIZE WINNERS - HITACHI 16KG WASHER

Prize Category	Contestant's Name	Dealer Name	Region/State
3rd Prize 1	Fong Soo Chin	Syarikat Popular Radio	Selangor
3rd Prize 2	Phoon Heng Kai	Elitetrax Marketing Sdn Bhd	Kuala Lumpur
3rd Prize 3	Pang Siew Chin	Elitetrax Marketing Sdn Bhd	Kuala Lumpur
3rd Prize 4	Rosni Binti Rusli	Three Star Air-Conditioner Trading	Melaka

 

30 CONSOLATION PRIZES - HITACHI ESPRESSO MAKER

Prize Category	Contestant's Name	Dealer Name	Region/State
Consolation 1	Wong Seng	Kim Huat Refrigeration & Air Cond. Service	Pahang
Consolation 2	How Hock Keong	One E&E Sdn Bhd	Kuala Lumpur
Consolation 3	Ab Aziz Bin Salleh	Ong Letrik	Kelantan
Consolation 4	Norhasikin Bte Md. Nor	Ten To Ten Electrical Centre	Melaka
Consolation 5	Heng Lee Hoon	Three Star Air-Conditioner Trading	Melaka
Consolation 6	Mohd Azpawi Bin Mohd Mastol	SenHeng Electric (KL) Sdn. Bhd.	Kuala Lumpur
Consolation 7	Ho Pui Kuan	Onking Chain Store (M) Sdn. Bhd.	Selangor
Consolation 8	Muhammad Nor Bin Muhammad	Ong Letrik	Kelantan
Consolation 9	Tan Say Hean	Onking Chain Store (M) Sdn. Bhd.	Selangor
Consolation 10	Nik Zama Binti Muhmood	Three Star Air-Conditioner Trading	Melaka
Consolation 11	Shahrizal Bin Khalid	Merlin Radio Company	Perak
Consolation 12	Lem Kian Lee	Merlin Radio Company	Perak
Consolation 13	Hasan B Mohamad	Merlin Radio Company	Perak
Consolation 14	Vasantha A/P Subramaniam	Merlin Radio Company	Perak
Consolation 15	Wong Wing Fei	Kuang Huat Gas & Electrical Trading	Perak
Consolation 16	Lau Sin Joo	Kuang Huat Gas & Electrical Trading	Perak
Consolation 17	Khairulaini Bt Abdul Main	Merlin Radio Company	Perak
Consolation 18	Suhaimi B Ibrahim	Merlin Radio Company	Perak
Consolation 19	Zaini B Ismail	Merlin Radio Company	Perak
Consolation 20	Low Kwee Chin	Syarikat Letrik Weng Hing	Kuala Lumpur
Consolation 21	Robert Nesakumar KAA Dass	Three Star Air-Conditioner Trading	Melaka
Consolation 22	Che Mat Bin Mohd Nor	Ong Letrik	Kelantan
Consolation 23	Sunny Liew	Sin Ho Huat Electrical Sdn. Bhd.	Melaka
Consolation 24	Ken Mei Shea	Kimyama Sdn Bhd	Johor
Consolation 25	Ng Say Phing	Leechun Trading	Kedah
Consolation 26	Yoong Kok Wah	Elitetrax Marketing Sdn Bhd	Kuala Lumpur
Consolation 27	Roslan Bin Mis	Three Star Air-Conditioner Trading	Melaka
Consolation 28	Dhawlath Rahman Bin Abu Mihamed	Lee Soon Electronic Servicing Centre	Penang
Consolation 29	Nor Hayati Binti Ahmad	Lagenda Tech Electronic & Services Sdn Bhd	Kedah
Consolation 30	Neoh Ah Gaik	Lee Soon Electronic Servicing Centre	Kedah

EcoRAYA Count & Win Contest

15/07/2011

 

HITACHI INSPIRES THE NEXT WITH LATEST HOME LIVING INNOVATIONS

03/12/2010

 

HITACHI INSPIRES THE NEXT WITH LATEST HOME LIVING INNOVATIONS

World’s Leading Brand in Consumer Electronics and Home Appliances Enriches Consumers’ Lives with the Latest Range of 3 Doors Side-by-Side Inverter, Big2 and Stylish Line Series Refrigerators, Sparkle Beat Washing Machine, Inverter Air Conditioner and LED TV

 

Malaysia, December 3, 2010 – Hitachi, the leading global electronics company, today launched its 2011 ecologically-inspired electronic and home appliance line-up, featuring the latest 3 Doors Side-by-Side Mirror Finish Inverter, Big2 and Stylish Line Series refrigerators, a Sparkle Beat Washing Machine, an Inverter Air Conditioner and a LED TV.

 

“Hitachi is committed towards offering the finest innovations to enrich and excite our consumers’ home and living experience. Today, we are especially thrilled to launch 6  environmentally-friendly hero products that truly capture the essence of our brand promise “Tomorrow Together” - to inspire others to live a good life and to make the world a better place to live,” said Mr Masahiro Sakata, Managing Director of Hitachi Sales (Malaysia) Sdn. Berhad.

 

 

“Hitachi’s latest home and lifestyle appliances, incorporated with the latest breakthroughs are specially designed to bring ultimate convenience and comfort to our consumers while remaining aesthetically elegant to complement our consumers’ living space. Our Side-by-Side Mirror Finish Inverter Refrigerator is built with elegance and intelligent functions. Meanwhile, the Sparkle Beat Washing Machine and Inverter Air Conditioner offer a host of benefits that guarantees a delightful home living experience. Besides that the 46V LED TV is an absolute beauty which spells sleek, refined and stunning. We are also introducing two of our latest upgraded series of refrigerators that have been redesigned while retaining its innovative technology to provide consumers with the freshest food at all times.” added Mr Sakata.

 

The following is a brief description of the models that were launched today:-

 

Hitachi 3 Doors Mirror Finish Side-by-Side Inverter Refrigerator (R-M 800GPM MIR)
Powered by Hitachi’s Innovative Inverter Technology, the Side-by-Side Mirror Finish Inverter Refrigerator is one of the most energy efficient innovations in the market as it provides 10% more cooling power and reduces 15% more energy consumption. Through a combination of its unique low-floor design and compact evaporator, the innovation offers an amazingly large storage that is equivalent to a kitchen cabinet. The Inverter Refrigerator is now available in the market.

 

Big2 Series Refrigerator (R-Z710EMX)
The Big2 Series Refrigerator is featured with a brand new Front-Jet Freezing that provides chilled air from the front of the freezer apartment to ensure uniform and optimum freezing effect up to 10%, disregard of the amount of food stored. The 2-way Humidity Controller innovation helps maintain high humidity up to 90% and retains moisture in vegetables up to 85%. Big2 Series Refrigerator is now retailing in the market.

 

Stylish Line Series Refrigerator (R-T350EM PBK)
Empowered by the Eco Thermo-sensor Technology, the refrigerator has a micro computer that controls each cooling device which enables stable temperature, quicker temperature resumption and 16% more energy saving.

Besides, it is designed with a changeable compartment that allows its users to select the most suitable temperature settings – chiller or vegetable mode to keep your food fresh and tasty. You may switch the convertible compartment to upper section to keep your meat and fish frozen or lower section for easily damaged soft fruits and vegetables. The Stylish Line Series will be available in January 2011.

 

Sparkle Beat Washing Machine (SF-130LJS)
Hitachi’s latest washing machine is engineered with a revolutionary Sparkle Beat Technology –Beat Drum and Beat Blade features, which perfects washing performance and removes stubborn stains without damaging the fabric. Furthermore, the 4-step washing method is specially designed to concentrate the detergent liquid that penetrates deep into the fabric to wash away dirt. The machine also features a tangle free technology that minimizes tangle and wrinkle on different types of fabric.This washing machine is now available in the market.

 

Inverter Air Conditioner (RAS-X10CZ)
Imagine that you could actually breathe in pure and untainted air in your very own home. The Inverter Air Conditioner adopts the latest Direct Current (DC) Inverter System and Power Active Module (PAM) System that ensures high cooling performance and minimizes power consumption up to 54%. In addition, the air conditioner is powered with world’s first Dual Nano Titanium Filter System that provides a powerful antibacterial effect, and of course, absolute clean air to your living space.

 

Also, the model has adopted the environmental-friendly refrigerant R410A that is proven more energy efficient as compared to other conventional air conditioners. Besides, this Inverter Air Conditioner has the highest cooling capacity up to 10,585 BTU/h that delivers maximum cool air in the shortest time. The product is now available in retail stores.

 

Hitachi 46V LED TV (LE46T05A)
The introduction of Hitachi LED TV offers everyone a chance to experience true-to-life images and the finest details of colours. The ecological-friendly innovation redefines visual and audio pleasures as it is boasts with numerous energy saving features that delivers top notch LED picture quality with lesser power consumption. Besides that, the LED TV allows easy access to multimedia as it is equipped with up to three HDMI V1.3 ports and a USB 2.0 connection port. Hitachi 46V LED TV is now available in the market.

 

Ceria Raya Contest - Winners Announcement

01/12/2010

 

Congratulations! We are pleased to announce the winners and their prizes:

Grand Prizes	Hong Kong + Disneyland Trip for 2
1st Prize	R-W720EM
2nd Prize	SF-160KJS
3rd Prize	RAS-X10CZ
Consolation Prizes	CV-SH20V

GRAND PRIZE WINNERS - HONG KONG + DISNEYLAND TRIP

Prize Category	Winner Name	Age	Shop Name	Region
Grand Prize 1	Zaradi @ Zuraidi Bin Ab Wahab	39	Senheng Electric (KL) Sdn Bhd	Pahang
Grand Prize 2	Cheah Ming Ghee	44	Ban Hin Bee Sdn Bhd	Penang
Grand Prize 3	Goon Lean On	38	Ong Letrik	Kelantan
Grand Prize 4	Cheng Geit Tiang	59	Elitetrax Marketing Sdn Bhd	Penang
Grand Prize 5	Masreen Binti Husin	27	STY Electric Audio Trading	Johor
Grand Prize 6	Mohd Padli Bin Salleh	42	Ong Letrik	Kelantan
Grand Prize 7	Azmil Bin Kamarul Bahrin	24	Merlin Radio Company	Perak
Grand Prize 8	Koo Wai Hong	37	Kuanghuat Electronic Sdn Bhd	Perak
Grand Prize 9	Mohmad Zakir Bin Ahmad	44	Carefour	Johor
Grand Prize 10	Ng Tiong Seng	36	Three Star Air-Conditioner Trading	Melaka

1ST, 2ND & 3RD PRIZE WINNERS - R-W720EM, SF-160KJS, RAS-X10CZ

Prize Category	Winner Name	Age	Shop Name	Region
1st Prize	Mooi Fei Yin	30	HLK (Chain-Store) Sdn Bhd	Selangor
2nd Prize	Liew Boon Yen	38	D'Legend LCD & Hifi Sdn Bhd	Selangor
3rd Prize	Norihan Bt Mohamed	35	Golden SME Electronic Co. Sdn Bhd	Johor

34 Consolation Prizes - CV-SH20V

Prize Category	Winner Name	Age	Shop Name	Region
Consolation 1	Tan Pik Pin	39	HLK (Chain-Store) Sdn Bhd	Selangor
Consolation 2	Thiyagu A/L Govindasamy	42	Kuanghuat Electronic Sdn Bhd	Perak
Consolation 3	Teng Yeew Thai	61	Onking Chain-Store (M) Sdn Bhd	Selangor
Consolation 4	Lim Yew Leong	69	Kuang Huat Gas & Electrical Trading	Perak
Consolation 5	Mohd Jailani Bin Jamir @ Uhand	43	Union Motors & Electrical Supplies Sdn Bhd	Terengganu
Consolation 6	Mohammad Hiriddin Bin Hisham	28	STY Electric Audio Trading	Johor
Consolation 7	Wong Su-Ming	34	Eng Hin Electrical Sdn Bhd	Selangor
Consolation 8	Lim Puay Leng	50	Union Motors & Electrical Supplies Sdn Bhd	Terengganu
Consolation 9	Yap Tiam Ann	41	Syarikat Sin Chan Lee Letronik	Selangor
Consolation 10	Mahazailani Bin Mahadi	32	Ong Letrik	Kelantan
Consolation 11	Noor Raihan Binti Hasbullah	31	Ong Letrik	Kelantan
Consolation 12	Nurul Ain Binti Januri	31	STY Electric Audio Trading	Johor
Consolation 13	Yap Tiam Ann	41	Syarikat Sin Chan Lee Letronik	Selangor
Consolation 14	Gan Boon Hong	36	HLK (Chain-Store) Sdn Bhd	Selangor
Consolation 15	Ramlah Bte Ismail	46	Ong Letrik	Kelantan
Consolation 16	Yusri Bin Yunus	40	STY Electric Audio Trading	Johor
Consolation 17	Che Ismail B. Che Leh	45	Ong Letrik	Kelantan
Consolation 18	Ng Tiong Seng	36	Three Star Air-Conditioner Trading	Melaka
Consolation 19	Ng Lay Weng	56	Kuanghuat Electronic Sdn Bhd	Perak
Consolation 20	Chong Tan Ing	39	Elektronik Keck Seng Sdn Bhd	Johor
Consolation 21	Cheng Sien Hong	32	Kimyama Sendirian Bhd	Johor
Consolation 22	Lee Tick Seng	56	HLK (Chain-Store) Sdn Bhd	Perak
Consolation 23	Chan Keng Mun	48	Merlin Radio Company	Perak
Consolation 24	Shaharruddin Bin Ayob	35	Three Star Air-Conditioner Trading	Melaka
Consolation 25	Mohamad Jafri Bin Rajali	39	Weng Hub Enterprise	Negeri Sembilan
Consolation 26	Nurashikin Binti Husin	34	Syarikat Popular Radio	Selangor
Consolation 27	Wong Yen Hao	51	Three Star Air-Conditioner Trading	Melaka
Consolation 28	Loo Kian Eng	37	Ong Letrik	Kelantan
Consolation 29	Siti Nordiana Bte Mohd Saa't	28	Sun Ching Sdn Bhd	Melaka
Consolation 30	Lee Chai Chee	39	Best Denki Malaysia Sdn Bhd	Selangor
Consolation 31	Johari Bin Man	52	Senheng Electric (KL) Sdn Bhd	Selangor
Consolation 32	Marziana Binti Omar	33	Senheng Electric (KL) Sdn Bhd	Perak
Consolation 33	Norsyahril Bin Norshardin	27	Elektronik Keck Seng Sdn Bhd	Johor
Consolation 34	Lim Choy Keng	29	Elitetrax Marketing Sdn Bhd	Kuala Lumpur