Petaling Jaya, 13 July, 2012: A worldwide leader in innovation, Hitachi has always been at the forefront of user-friendly green technology. In conjunction with the upcoming Raya festivities, the popular household brand takes the opportunity to drive home a message of green awareness through its Midori Raya Contest.
Held from 25th June to 30th September 2012, the Midori Raya Contest promises consumers a superb line-up of attractive prizes. These range from 5 Grand Prizes of a 9-day trip for two to Istanbul, Turkey to desirable home appliances from Hitachi’s eco-friendly range, including the Inverter Big French Refrigerator, Made-in-Japan Superheated Steam Microwave Oven, Inverter Front Load Washing Machine and Made-in-Japan Proactive Air Purifier. To further reward contestants, there will be 5 Weekly Prizes of iPod Shuffle and 3 Monthly Prizes of The New iPad up for grabs.
Participating is an extremely easy affair. Customers only need to obtain contest forms, available at major electrical chains and electrical shops throughout Malaysia or downloadable from Hitachi website, and locate Hitachi products in a diagram by colouring them in green. Once that is done, they are required to attach both photocopied proof of purchase and warranty card, and fill in their particulars before submitting.
“When we conceived the idea for this contest, the main aim was to add a touch of fun by getting people involved,” Masahiro Sakata, Managing Director of Hitachi Sales Malaysia shares. “Seeing that green is a colour commonly associated with Raya, we decided to incorporate that element into our eco-friendly range. Ultimately, we want the public to realise that they too can play a part in preserving the environment, by simply making a right choice in home appliances.”
“This Raya, we wanted to reward Malaysians with a fun contest with attractive prizes that will enrich their lives. We hope that the 5 Grand Prize winners of the 9-day round trip to Turkey will get to experience a great bonding time with their partner and enjoy an exotic, interesting place,” said Sakata. “Our remaining winners will not only receive appliances that simplify their domestic tasks and routines, but also reduce their household’s impact on the environment.”
To drum up more excitement for the contest, Hitachi has also planned a complete campaign to engage the public. Consumers can expect to see attractive in-store designs, as well as advertisements in major newspapers and the official brand website. For a more personalised touch, the Hitachi Midori Raya Mobile Truck will also be making special appearances for 6 weeks in selected locations around the Klang Valley. Indeed, green is the colour of the season. Head over to a major electrical chains and electrical shops near you, and be sure to join in the rewarding fun!
About Hitachi Sales (Malaysia) Sdn. Bhd. (HSM)
Hitachi Sales (Malaysia) Sdn. Bhd. (HSM), which is the marketing arm of Hitachi consumer electronic products such as audio and video equipment and home appliances, has been established since 1972. From the humble beginning of one sales office in Petaling Jaya, Selangor, the company has now set up four main service centre in Penang, Ipoh, Kuantan, Johor and appointed agents in Sabah, Sarawak and Labuan , while having numerous service points all over the country. Initially, without any local-based factory, HSM could only market products made mainly in Japan. However, with the establishment of Hitachi Air-conditioner Products (Malaysia) Sdn. Bhd. and Hitachi Electronics Products (Malaysia) Sdn. Bhd. in Bangi, Selangor in 1989, HSM is now able to provide more "MADE IN MALAYSIA" quality products to our valued customers. Since its establishment, HSM has been a "Customer Oriented" company, and the same philosophy will be carried on to ensure "Customer Satisfaction"
For more information please visit www.hitachiconsumer.com.my
KUALA LUMPUR, 6 April 2012 – Hitachi Sales (Malaysia) Sdn Berhad today introduced a new range of environmentally friendly home appliances at its annual event launch themed Eco. Midori. Hitachi showcased the new line of home appliances ranging from refrigerators, washing machines, air conditioners, microwave ovens, rice cooker, air purifiers and vacuum cleaners.
“Hitachi has always maintained a customer oriented philosophy. In line with the Eco. Midori concept, we are most pleased to introduce Hitachi’s new line of high quality products that are designed to be environmentally friendly. With this new line of products, we aim to achieve a double-digit revenue growth of 15% for 2012 with RM180 million turnover,” said Masahiro Sakata, Managing Director, Hitachi Sales (Malaysia) Sdn Berhad.
“We hope that our products will enrich our customers' quality of life as well as promote the sustainability of society for the next generation. We believe healthy living is the key to a sustainable lifestyle. With the introduction of Hitachi’s new environmentally friendly home appliances, we hope that every individual and every nation will inherit a greener world for a better tomorrow in line with our slogan ‘Creating a better future tomorrow together,” Sakata added.
Energy Conserving Inverter and Dual Fan Cooling Refrigerator Series
Among the line-up of products launched today was the stylish and intelligent R-W750FPMX Refrigerator of the Big French Series Refrigerator range. The R-W750FPMX is a New Wave Line Design that comes equipped with the energy conserving inverter technology and Dual Fan Cooling feature which is not only an energy saving model but also provides more powerful and efficient cooling with its individually dedicated fans for the refrigerator and freezer.
Other new features of the R-W750FPMX are the Eco Thermo Sensor and Electronic Control feature. The Eco Thermo Sensor detects temperature changes inside the refrigerator and the microcomputer provides optimum cooling for efficient operation at all times. In addition, the Electronic Control feature optimum operation allows the reduction of wasted energy consumption, hence, providing consumers a world class energy saving model and ultimately reducing electricity usage.
To enhance consumer’s quality of life the R-W750FPMX also comes with the Real Nanotechnology Purification System that provides a powerful antibacterial, anti-mold and deodorizing effect.
Consumers can also opt for the made in Japan models, the R-B6800M and R-B6200M B series range of the refrigerator products. The B series models are designed in a new sleek Crystal Black design with a crystal door and touch panel. Besides the new look and bigger capacity, the B series is also equipped with energy saving technology in the form of the Frost Recycling Cooling feature that helps to cool efficiently. Another new feature for the B series refrigerators is the Vacuum Compartment that adjusts the temperature according to stored volume and together with the Eco Intelligent Control feature it ensures greater efficiency in chilling and better food storage.
Big Drum 510 Series – Front Load Washing Machine
Enjoy peace, harmony and the beautiful sound of silence with the Hitachi Big Drum 510 series equipped with the Advanced Direct Drive Inverter technology that does the job quietly. With the Big Drum 510 feature as well as the Antibacterial Shower Lifter feature, the BD-W80MV ensures that your clothes are thoroughly washed. The new BD-W80MV front load washing machine has a 3D Vibration Sensor, Load Sensor and Revolution Sensor that work together to detect the fabric type and wash load and then control the drum rotation speed to give you the best washing effect.
Stainless Clean Technology and All DC Inverter Air-Conditioner
In line with the Eco. Midori concept, Hitachi continuously strives to promote a healthier lifestyle and adopted an original approach to cleanliness with the RAS-SX10CB Air-Conditioner, a Hitachi owned Stainless Clean technology. Part of the Premium Luxury Design models, the RAS-SX10CB is equipped with the breakthrough Triple Air Purification System that utilises the antibacterial stainless steel for the air duct, air conditioner louvres and pre-filter.
The Stainless Steel material used is proven to sterilize the air by 99.99%, keeping the air clean from intake to outlet and preventing dust accumulation to ensure clean and hygienic air. Besides that, it is also fitted with the cutting-edge Nano Titanium Wasabi Air Purification technology that uses a wasabi-modified Nano Titanium catalyst to provide a powerful antibacterial, anti-mold, anti-allergen and deodorizing effect.
Although the RAS-SX10CB has the highest cooling capacity in its class of 10,585BTU/h, it is also big on energy savings with the DC Pam Inverter System that provides energy saving up to 50%.
High Power Cyclone Vacuum Cleaner
Clean your house efficiently and more comfortably with Hitachi’s High Power Cyclone (2300W Motor) CV-SU23V Vacuum Cleaner. Hitachi’s Original Multi Angle Head helps you reach dust between furniture and in narrow spaces for smooth and easy cleaning. It also comes with an Infrared Remote Control that allows you to easily switch among HIGH/MEDIUM/LOW power settings when cleaning. The CV-SU23V Vacuum Cleaner also has the Nano Titanium Deodorizing Filter that helps with deodorization and bacteria elimination.
Healthy Cooking with Superheated Steam Microwave Oven
Hitachi also launched two new made in Japan models in the microwave oven product series, namely the MRO-AV200E and the MRO-AV100E, targeted at consumers who are looking for a microwave oven that optimizes their cooking process according to the different types of food.
The Auto Menu function employs a combination of five heating methods to help consumers prepare delicious and healthy meals. Consumers can now reheat two dishes at the same time with the Triple Weight Sensor feature, a Hitachi owned technology which weights food and optimum temperature as well as cooking time are set automatically.
The MRO-AV200E and the MRO-AV100E also use the Superheated Steam Mechanism that help significant calorie reduction for healthier meals as compares with typical pan cooking.
Deodorizing Air Purifier
Hitachi also unveiled a series of remote controlled made in Japan air purifier products, the EP-A7000, EP-A6000, EP-A5000, EP-A3000 that delivers exceptional deodorizing and air purifying performance. These models come with Hitachi’s unique ProActive Filtration System that captures a wide range of odours and volatile organic compounds (VOCs) in the air and it covers a room size of 25m² to 50m². In addition to that, it also features the Allergen-Free HEPA Filter that purifies the air by suppressing the activities of airborne viruses and bacteria.
Fuzzy Control Technology Digital Rice Cooker
The high powered 1000 watts RZ-DMA18Y Rice Cooker brings the art of rice cooking to the next level with its Fuzzy Control Technology that allows for even and thorough heat distribution that cooks each grain of rice evenly for softer and more delicious rice. Whip up a variety of steaming cuisines with the aluminium tray and try your hand at cooking sticky rice with the new aluminium steam basket.
These products will be available at major electrical chains and electrical shops throughout Malaysia from April 2012 onwards. For more information on the products, do check out www.hitachiconsumer.com.my or you may access the Hitachi Malaysia app via your iPad App Store from 23 April 2012 onwards.
About Hitachi Sales (Malaysia) Sdn. Bhd. (HSM)
Hitachi Sales (Malaysia) Sdn. Bhd. (HSM), which is the marketing arm of Hitachi consumer electronic products such as audio and video equipment and home appliances, has been established since 1972. From the humble beginning of one sales office in Petaling Jaya, Selangor., the company has now set up four main service centre in Penang, Ipoh, Kuantan, Johor and appointed agent in Sabah, Sarawak and Labuan , while having a numerous service points all over the country. Initially, without any local based factory, HSM could only market products made mainly in Japan. However, with the establishment of Hitachi Air-conditioner Products (Malaysia) Sdn. Bhd. and Hitachi Electronics Products (Malaysia) Sdn. Bhd. in Bangi, Selangor in 1989, HSM is now able to provide more "MADE IN MALAYSIA" quality products to our valued customers. Since its establishment, HSM has been a "Customer Oriented" company, and the same philosophy will be carried on to ensure "Customer Satisfaction"
For more information please visit http://hitachiconsumer.com.my
Hitachi Sales (Malaysia) Sdn. Bhd
Hitachi Sales (M) Sdn Berhad
Tel: +603 8911 2676
Fax: +603 8926 3013
Priority Communications Sdn Bhd
Livan Bai / Priscilla Chew
Tel: +603 7954 5336
Fax: +603 7955 3425
Malaysia, December 3, 2010 – Hitachi, the leading global electronics company, today launched its 2011 ecologically-inspired electronic and home appliance line-up, featuring the latest 3 Doors Side-by-Side Mirror Finish Inverter, Big2 and Stylish Line Series refrigerators, a Sparkle Beat Washing Machine, an Inverter Air Conditioner and a LED TV.
“Hitachi is committed towards offering the finest innovations to enrich and excite our consumers’ home and living experience. Today, we are especially thrilled to launch 6 environmentally-friendly hero products that truly capture the essence of our brand promise “Tomorrow Together” - to inspire others to live a good life and to make the world a better place to live,” said Mr Masahiro Sakata, Managing Director of Hitachi Sales (Malaysia) Sdn. Berhad.
“Hitachi’s latest home and lifestyle appliances, incorporated with the latest breakthroughs are specially designed to bring ultimate convenience and comfort to our consumers while remaining aesthetically elegant to complement our consumers’ living space. Our Side-by-Side Mirror Finish Inverter Refrigerator is built with elegance and intelligent functions. Meanwhile, the Sparkle Beat Washing Machine and Inverter Air Conditioner offer a host of benefits that guarantees a delightful home living experience. Besides that the 46V LED TV is an absolute beauty which spells sleek, refined and stunning. We are also introducing two of our latest upgraded series of refrigerators that have been redesigned while retaining its innovative technology to provide consumers with the freshest food at all times.” added Mr Sakata.
The following is a brief description of the models that were launched today:-
Hitachi 3 Doors Mirror Finish Side-by-Side Inverter Refrigerator (R-M 800GPM MIR)
Powered by Hitachi’s Innovative Inverter Technology, the Side-by-Side Mirror Finish Inverter Refrigerator is one of the most energy efficient innovations in the market as it provides 10% more cooling power and reduces 15% more energy consumption. Through a combination of its unique low-floor design and compact evaporator, the innovation offers an amazingly large storage that is equivalent to a kitchen cabinet. The Inverter Refrigerator is now available in the market.
Big2 Series Refrigerator (R-Z710EMX)
The Big2 Series Refrigerator is featured with a brand new Front-Jet Freezing that provides chilled air from the front of the freezer apartment to ensure uniform and optimum freezing effect up to 10%, disregard of the amount of food stored. The 2-way Humidity Controller innovation helps maintain high humidity up to 90% and retains moisture in vegetables up to 85%. Big2 Series Refrigerator is now retailing in the market.
Stylish Line Series Refrigerator (R-T350EM PBK)
Empowered by the Eco Thermo-sensor Technology, the refrigerator has a micro computer that controls each cooling device which enables stable temperature, quicker temperature resumption and 16% more energy saving.
Besides, it is designed with a changeable compartment that allows its users to select the most suitable temperature settings – chiller or vegetable mode to keep your food fresh and tasty. You may switch the convertible compartment to upper section to keep your meat and fish frozen or lower section for easily damaged soft fruits and vegetables. The Stylish Line Series will be available in January 2011.
Sparkle Beat Washing Machine (SF-130LJS)
Hitachi’s latest washing machine is engineered with a revolutionary Sparkle Beat Technology –Beat Drum and Beat Blade features, which perfects washing performance and removes stubborn stains without damaging the fabric. Furthermore, the 4-step washing method is specially designed to concentrate the detergent liquid that penetrates deep into the fabric to wash away dirt. The machine also features a tangle free technology that minimizes tangle and wrinkle on different types of fabric.This washing machine is now available in the market.
Inverter Air Conditioner (RAS-X10CZ)
Imagine that you could actually breathe in pure and untainted air in your very own home. The Inverter Air Conditioner adopts the latest Direct Current (DC) Inverter System and Power Active Module (PAM) System that ensures high cooling performance and minimizes power consumption up to 54%. In addition, the air conditioner is powered with world’s first Dual Nano Titanium Filter System that provides a powerful antibacterial effect, and of course, absolute clean air to your living space.
Also, the model has adopted the environmental-friendly refrigerant R410A that is proven more energy efficient as compared to other conventional air conditioners. Besides, this Inverter Air Conditioner has the highest cooling capacity up to 10,585 BTU/h that delivers maximum cool air in the shortest time. The product is now available in retail stores.
Hitachi 46V LED TV (LE46T05A)
The introduction of Hitachi LED TV offers everyone a chance to experience true-to-life images and the finest details of colours. The ecological-friendly innovation redefines visual and audio pleasures as it is boasts with numerous energy saving features that delivers top notch LED picture quality with lesser power consumption. Besides that, the LED TV allows easy access to multimedia as it is equipped with up to three HDMI V1.3 ports and a USB 2.0 connection port. Hitachi 46V LED TV is now available in the market.
Hitachi Debuts latest LCD Projector, Designed To Meet The Needs Of Large Classrooms And Lecture Halls
-- New CP-X5021N Projector Offer Large-Venue Performance And Flexible Installation --
Kuala Lumpur, 19 October 2010 — Hitachi Sales (Malaysia) Sdn Berhad today introduced its CP-X5021N new video projector, the first versatile LCD model designed to meet the specific needs of the higher education market.
The new projector is designed for flexible installation. For example, the projectors offer simple-yet-effective lens shift functionality and 1.7x zoom for long-throw installations. In addition, with the Perfect Fit 2 feature, users can adjust four corners, one at a time, and correct geometric and image distortion.
The new CP-X5021N projector offers networking capability, enabling them to be controlled remotely via a LAN network connection. Hitachi’s exclusive PJMan® Projector Management software gives instructors and administrators the ability to monitor and operate any network-connected projector from a remote location, and receive diagnostic information (for example, remaining lamp life), making the new ideal for installations where multiple projectors are used across a large area, such as an entire building or campus.
Hitachi’s Network Messenger feature also enables all networked projectors to function as an emergency notification system, where a single message can be broadcast on every projector.
The new CP-X5021N offers a host of advanced performance and convenience features. The CP-X5021N (native XGA resolution) deliver up to 5,000 ANSI lumens brightness and a 2000:1 contrast ratio for bright, clear images even in medium to large lecture halls. The
CP-X5021N has built-in 16-watt audio systems that eliminate the need for external speakers.
The new CP-X5021N incorporates exclusive Hitachi features such as MyMemory, MyText, MySource and MyScreen buttons for fast remote-control access to frequently used functions and sources; a blackboard/whiteboard mode that projects lines for easier writing when using a whiteboard or blackboard; a daytime mode for easier viewing in daylight, and security features including a PIN lock, heavy duty security bar and a Transition Detector that requires a password to operate the projector if it is moved.
The new CP-X5021N provides numerous audio and video connections, including BNC, RGB, HDMI, component, composite and S-Video inputs, a microphone input and RGB and audio outputs.
For more information on Hitachi LCD projectors, please visit www.hitachiconsumer.com.my